If anyone has reached the Personal Branding tipping point it’s Gary Vaynerchuck. Even though he built a hugely successful multi-million dollar company, his name was virtually unknown for a long while. Since then, though, his personal brand has gone from zero to the weight of a 7 figure book deal in about two years.

When I met Gary at the Future of Web Apps Conference in Miami this Winter, I asked him about his attitude that took him from zero to star: I’ll post that later. Right now I want to highlight something he said in his keynote there.

Gary said something to the effect of: “When did I reach my tipping point? I reached my tipping point when I had two viewers watching my show.”

While I’m sure everyone feels this way to one degree or another, I know that it’s way too easy for driven entrepreneurs to only appreciate what feels Big.

• We don’t take our businesses as serious as we should unless the revenue reaches a certain “respectable point”.
• We treat a few users listening to us as nothing in search for thousands (or millions).

The fact is, one person taking the time to read, listen, or watch what you have to say is huge, and you have a responsibility to those people. If you’re only focused on the thousands, you’ll probably never get there.

It’s said well to be “faithful with the little things”. That’s something we entrepreneurs need to take to heart.

Thanks for listening - really, thanks.