I have to admit it. I used to be huge into health & fitness - really taking care of my body. Heck, my Personal Brand paragraph says I’m a fitness enthusiast. My confusion is in the fact that over the past couple of years I’ve really let my body slip. Overeating and inattention to exercise added a few (ummm 30?) pounds.

Well I’m back on track, losing weight, gaining muscle, and I’m feeling great. Now here’s my point: a huge part of personal branding is how you carry yourself. I’m not saying you can’t have a strong personal brand and be “overweight” at the same time - that would be stupid.

What I am saying is that keeping good care of your body (and energy) has a direct affect on the strength of your personal brand. You’ll look better, feel better, and carry yourself better.

This is very important!!!

On Saturday, June 13, at 12:01 AM EDT, Facebook will allow you to choose a username for your Facebook profile. Most imortantly, this will make your profile url easy to display and remember.

Two important things:

1. Log on as soon as you can on Saturday to make sure you secure the best url you can for your name. It’s a big world out there and chances are there are other people with your full name.

2. Choose carefully. Facebook will give you an option (looks like 1 of 4 options). Choose carefully because they’re saying that you can’t change it after you set it. I recommend choosing your name like “avinkline” if you can (your name, not mine :)).

More info on Facebook’s blog